Privacy Policy
1. Who We Are
Elite Shop Fronts is a trading style of Johal Architectural Fabrications Ltd, a company registered in England and Wales.
For the purposes of data protection legislation, Johal Architectural Fabrications Ltd is the data controller responsible for the personal information collected through this website and in connection with our business activities.
Our company details are:
Johal Architectural Fabrications Ltd trading as Elite Shop Fronts
Unit 8 Orwell Close
Marsh Way
Rainham
Essex
United Kingdom
RM13 8UB
Company registration number: 07075544
Throughout this Privacy Policy, the terms "we", "us" and "our" refer to Johal Architectural Fabrications Ltd trading as Elite Shop Fronts.
We respect your privacy and are committed to protecting your personal information in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and applicable privacy and electronic communications legislation.
This policy explains what personal information we collect, why we collect it, how we use it, who we share it with and the rights you have over your information.
2. What Personal Information We Collect
We may collect and process different types of personal information depending on how you interact with our website and business.
This may include:
Contact information
Your full name.
Email address.
Telephone number.
Business name and job title.
Business or correspondence address.
Enquiry and project information
Details of your shop front, glazing, architectural fabrication or installation requirements.
Property or project addresses.
Project specifications and measurements.
Photographs, drawings and plans you provide.
Quotation requests and project budgets.
Any other information you include in your enquiry or correspondence.
Website and technical information
Internet Protocol (IP) address.
Browser type and version.
Device and operating system information.
Website pages visited.
Date and time of website visits.
Referring website addresses.
Information collected through cookies and similar technologies, where applicable.
We only collect personal information that is relevant to our business activities and the services we provide.
3. How We Collect Your Information
We may collect personal information through several methods, including:
When you complete and submit a contact or enquiry form on our website.
When you request a quotation or consultation.
When you contact us by telephone, email or post.
When you communicate with us about an existing or proposed project.
When you provide project drawings, photographs or specifications.
When you visit and interact with our website.
Through cookies and other website technologies, where applicable.
From third parties where they have a legitimate reason to provide your information to us, such as an existing customer, business contact or project representative.
You are responsible for ensuring that any personal information you provide to us is accurate and up to date.
If you provide information about another individual, you should ensure that you have the appropriate authority to share that information with us.
4. How We Use Your Personal Information
We use your personal information to operate our business, respond to enquiries and provide our products and services.
This may include:
Responding to website enquiries and requests for information.
Preparing and providing quotations and estimates.
Arranging consultations, surveys and site visits.
Assessing project requirements and specifications.
Providing shop front design, fabrication and installation services.
Managing customer relationships and project communications.
Processing orders and fulfilling contractual obligations.
Managing invoices, payments and financial records.
Responding to complaints and resolving disputes.
Maintaining business records.
Improving our website, services and customer experience.
Protecting our website and business against fraud, misuse and security threats.
Meeting our legal and regulatory obligations.
We will only use your personal information for purposes that are lawful and compatible with the reasons for which we collected it.
5. Our Lawful Basis for Processing Personal Information
Under UK GDPR, we must have a lawful basis for collecting and using your personal information.
We rely on the following lawful bases where applicable:
Legitimate interests
We may process personal information where it is necessary for our legitimate business interests, provided those interests do not override your fundamental rights and freedoms.
This includes responding to general business enquiries, managing customer relationships, improving our services, maintaining business records and protecting our website.
Contractual necessity
We may process your personal information where it is necessary to enter into or fulfil a contract with you.
This includes preparing quotations, arranging site visits, managing projects, providing fabrication and installation services and fulfilling agreed contractual obligations.
Legal obligations
We may process personal information where necessary to comply with legal obligations, including tax, accounting, financial reporting and other regulatory requirements.
Consent
In certain circumstances, we may rely on your consent to process personal information, particularly where consent is required for non-essential cookies or direct electronic marketing.
Where we rely on consent, you can withdraw it at any time. Withdrawing consent will not affect the lawfulness of processing carried out before you withdrew it.
6. How We Share Your Personal Information
We do not sell, rent or trade your personal information to third parties.
However, we may share relevant information with trusted third parties where necessary to operate our business and provide our services.
These may include:
Website hosting and website maintenance providers.
IT support and security providers.
Email and business communication providers.
Customer relationship management and business administration systems.
Accountants, auditors and professional advisers.
Payment processing providers, where applicable.
Suppliers, contractors and installation partners involved in delivering a project.
Delivery and logistics providers, where required.
Government authorities, regulators, law enforcement agencies or other organisations where we are legally required to disclose information.
We only share information where there is a legitimate business or legal reason to do so.
Where third parties process personal information on our behalf, we expect them to protect that information and comply with applicable data protection requirements.
7. How Long We Keep Your Personal Information
We only retain personal information for as long as reasonably necessary to fulfil the purposes for which it was collected.
Our retention periods depend on the type of information and the reason we hold it.
For example:
General enquiries: We retain enquiry information for as long as necessary to respond and manage the enquiry, including any subsequent business discussions.
Quotations and project information: We retain relevant records for as long as necessary to manage proposed and completed projects.
Customer and contractual records: We may retain these records for up to six years after the end of the relevant contractual relationship to deal with legal, financial and contractual obligations.
Financial and accounting records: We retain these in accordance with applicable statutory requirements.
Website technical information: We retain this for periods appropriate to website security, maintenance and analytics purposes.
When personal information is no longer required, we will securely delete it or anonymise it where appropriate, unless we have a legal reason to retain it for longer.
8. Cookies and Website Tracking
Our website may use cookies and similar technologies to ensure that the website operates correctly, improve functionality and understand how visitors interact with our pages.
Cookies are small text files stored on your device when you visit a website.
Depending on how our website is configured, cookies may include:
Strictly necessary cookies
These cookies are required for the website to function correctly. They may support website security, navigation and essential functionality.
Analytics and performance cookies
These cookies may collect information about how visitors use our website, including which pages they visit and how they navigate between them. This information helps us understand website performance and identify improvements.
Functional cookies
These cookies may remember preferences and settings to provide a more consistent website experience.
Marketing cookies
Where used, these cookies may help measure advertising effectiveness or deliver relevant advertising based on website activity.
We will obtain your consent before placing non-essential cookies on your device where required by law.
You can manage your cookie preferences through our cookie consent mechanism, where available, or through your browser settings.
Disabling certain cookies may affect some website functionality.
9. Direct Marketing
We may use your contact information to communicate with you about our services where we have a lawful basis to do so.
We will only send direct marketing communications in accordance with applicable data protection and electronic marketing laws.
Where consent is required, we will obtain it before sending marketing communications.
You can opt out of marketing communications at any time by contacting us or using the unsubscribe facility included in the communication, where available.
Opting out of marketing will not affect essential communications relating to an existing enquiry, quotation, project or contractual relationship.
10. How We Protect Your Information
We take appropriate technical and organisational measures to protect personal information against:
Unauthorised access.
Accidental loss or destruction.
Unlawful processing.
Unauthorised disclosure.
Alteration or misuse.
Access to personal information is restricted to individuals and service providers who need it for legitimate business purposes.
Although we take reasonable steps to protect your information, no method of transmitting or storing data electronically is completely secure. We cannot guarantee absolute security.
11. International Data Transfers
Some of the third-party service providers we use may store or process personal information outside the United Kingdom.
Where personal information is transferred internationally, we will ensure that appropriate safeguards are in place in accordance with UK data protection legislation.
These safeguards may include UK adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses or other legally recognised transfer mechanisms.
12. Your Data Protection Rights
Under UK GDPR, you have several rights relating to your personal information.
These include:
The right to access
You can request a copy of the personal information we hold about you.
The right to rectification
You can ask us to correct inaccurate or incomplete personal information.
The right to erasure
You can request that we delete your personal information where there is no lawful reason for us to continue processing it.
The right to restrict processing
You can ask us to restrict how we use your personal information in certain circumstances.
The right to data portability
You can request certain personal information in a commonly used, machine-readable format and ask us to transfer it to another organisation where the law provides this right.
The right to object
You can object to certain types of processing, including processing based on legitimate interests and direct marketing.
The right to withdraw consent
Where we rely on your consent, you can withdraw it at any time.
To exercise any of these rights, please contact us using the details provided in this policy.
We may need to verify your identity before responding to a request.
We will normally respond within one month of receiving a valid request. In certain circumstances, this period may be extended in accordance with the law.
There is generally no charge for making a request.
13. Third-Party Websites
Our website may contain links to external websites operated by third parties.
These websites have their own privacy policies and data protection practices.
We have no control over how external websites collect or use personal information. We recommend reviewing their privacy policies before providing them with any personal information.
This Privacy Policy applies only to information collected by Johal Architectural Fabrications Ltd trading as Elite Shop Fronts.
14. Children's Privacy
Our website and services are intended for businesses, property owners, commercial customers and other adults.
We do not knowingly collect personal information from children for marketing or commercial purposes.
If we become aware that we have collected personal information from a child without an appropriate lawful basis, we will take reasonable steps to address the matter.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business, website functionality, data protection practices or legal requirements.
Any changes will be published on this page, together with an updated revision date.
We recommend reviewing this page periodically to remain informed about how we protect your personal information.
16. Contact Us
If you have any questions about this Privacy Policy, how we use your personal information or wish to exercise your data protection rights, please contact us.
Johal Architectural Fabrications Ltd trading as Elite Shop Fronts
Unit 8 Orwell Close
Marsh Way
Rainham
Essex
United Kingdom
RM13 8UB
Company registration number: 07075544
Website: https://eliteshopfronts.co.uk/
You can also contact us through the website's contact page.
17. Complaints
We aim to handle personal information fairly, lawfully and transparently.
If you are unhappy with how we have used your personal information, please contact us so that we can investigate your concerns.
You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent data protection regulator.
Information Commissioner's Office
Website: https://ico.org.uk/
Telephone: 0303 123 1113
You can contact the ICO directly if you believe we have not handled your personal information in accordance with data protection legislation.